Retail network
Trusted by Romania’s Leading Retailers
Mass Global Company collaborates with Romania’s leading pharmacy chains, drugstores, supermarkets, specialty retailers and online marketplaces, providing brands with efficient nationwide distribution and a strong presence across the country’s most relevant retail channels.
Distribution channels
Our Network by Channel
Drugstores
Nationwide drugstore chains where personal care brands meet consumers every day.
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dm
One of Romania's leading health and beauty retailers, recognized for its carefully curated brand portfolio and strong focus on quality, innovation and everyday personal care.
dm.ro (opens in a new tab) -
BIPA
An Austrian-born drugstore chain and part of the REWE Group, offering a wide beauty, personal care and household assortment in a modern, easy-to-shop format.
bipa.ro (opens in a new tab)
Pharmacies
Pharmacy and dermocosmetic chains, where specialists recommend products to consumers who value efficacy.
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Farmacia Tei
A benchmark in Romania's dermocosmetic and pharmacy sector, trusted by a loyal community of consumers seeking effective products recommended by healthcare and beauty professionals.
farmaciatei.ro (opens in a new tab) -
Bebe Tei
A specialized retailer offering an extensive portfolio of products for the entire family, appreciated for its diverse assortment and the trust it has built among Romanian consumers.
bebetei.ro (opens in a new tab) -
Dr. Max
One of Romania's largest pharmacy chains, providing nationwide coverage and access to a broad consumer base interested in health, wellness and personal care products.
drmax.ro (opens in a new tab) -
Fildas
One of Romania's leading pharmaceutical distributors, supplying pharmacies and hospitals across the country through an extensive, reliable national logistics network.
fildas.ro (opens in a new tab) -
Spring Farma
A Romanian pharmacy brand that pairs an online store with physical pharmacies in several cities, known for accessible prices on health, dermocosmetic and family care products.
springfarma.com (opens in a new tab)
Hypermarkets
Hypermarkets and supermarkets that bring our brands into everyday shopping.
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Carrefour
A global retail group with a strong Romanian footprint, reaching shoppers through hypermarkets, supermarkets, proximity stores and online shopping.
carrefour.ro (opens in a new tab) -
Auchan
A major hypermarket retailer in Romania, pairing large-format stores with an online shop and giving brands wide visibility across everyday and personal care categories.
auchan.ro (opens in a new tab) -
Mega Image
One of Romania's largest supermarket networks, with a dense urban presence and online ordering that keeps everyday essentials close to consumers.
mega-image.ro (opens in a new tab) -
Supeco
Carrefour Group's value-focused store format, combining low everyday prices with larger pack sizes for both households and small businesses.
supeco.ro (opens in a new tab)
Beauty Retail
Specialist beauty and perfumery retailers focused on premium shopping experiences.
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Douglas
A premium beauty and perfumery retailer, dedicated to international brands and delivering high-quality shopping experiences through a carefully curated beauty portfolio.
douglas.ro (opens in a new tab)
Marketplaces
Online marketplaces giving brands direct access to consumers across the country.
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eMAG
Romania's largest online marketplace, providing brands with direct access to millions of consumers through a highly developed digital commerce ecosystem.
emag.ro (opens in a new tab) -
Sezamo
An online supermarket and marketplace with a wide assortment and fast home delivery, giving brands a modern digital shelf for everyday shopping.
sezamo.ro (opens in a new tab) -
Vegis
An online store dedicated to natural products, connecting health-conscious shoppers with supplements, natural cosmetics and everyday wellness essentials.
vegis.ro (opens in a new tab) -
MioBio
An online destination for natural and organic beauty, appreciated by consumers who value clean formulas and a carefully selected range of skincare brands.
miobio.ro (opens in a new tab)
Market insights
The Romanian Beauty Market
2026 edition
Annual infographic – updated periodically
Market Figures
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11,9mld. lei
Beauty & personal care retail sales in Romania, 2025
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+9,2%
Market growth in 2025, 2nd fastest in Europe (Europe: +4.9%)
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99€
Cosmetics spend per capita, 2023 (EU-27 average: €162)
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12,3%
Adults buying beauty products online (3 months), 2024; 2020: 5.3%
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27,2%
Skin care share of cosmetics sales, 2023 (largest category)
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+49,8%
Growth in beauty & skin care imports from South Korea, 2025
Sources
- Euromonitor International – Beauty and Personal Care in Romania (May 2026) (opens in a new tab)
- Cosmetics Europe – Market Performance 2025 (charts reproduced by CTPA) (opens in a new tab)
- Cosmetics Europe – Market Performance 2023 (PDF, p. 29) (opens in a new tab)
- Eurostat – Internet purchases by type of goods (isoc_ec_ibgs) (opens in a new tab)
- Cosmetics Europe – Market Performance 2023 (PDF, pp. 21, 23, 27) (opens in a new tab)
- Eurostat Comext – EU trade by HS2-4-6 and CN8 (DS-045409), HS 3304 (opens in a new tab)
Key Market Insights
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A continuously growing market, driven by increasing consumer demand for premium beauty and dermocosmetic products.
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Rapid expansion of online retail and omnichannel shopping experiences.
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Rising popularity of international beauty brands and K-Beauty innovations.
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Consumers increasingly focused on ingredient transparency, product efficacy and informed purchasing decisions.
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Continuous growth across the skincare, haircare and oral care categories.
This section reinforces Mass Global Company’s position as a strategic partner with an in-depth understanding of the local market, industry trends and growth opportunities for international brands, beyond the traditional role of a distributor.
Retail Collaboration
A Retailer Looking to Expand Your Portfolio?
Discover the international brands we can bring to your shelves, backed by marketing support and training for your teams.