Brand and product training for retail and pharmacy teams

Successful brands are built on more than great products: they rely on knowledgeable teams that understand them and recommend them with confidence. That is why, alongside distribution and marketing, Mass Global Company organises dedicated training sessions for the teams of our retail and pharmacy partners.

Why store teams matter

In a pharmacy or a drugstore, a consultant's recommendation weighs heavily in the purchase decision. A consultant who knows the brand's philosophy, its key ingredients and the differences between products can identify what a customer needs and suggest the right product more easily. For the brand, this means an accurate presentation at the shelf; for the retailer, a better experience for its customers.

What the training covers

Each session starts from the brand and from the channel the team works in. Our training programmes include:

• brand philosophy and positioning;
• an overview of the product portfolio;
• key ingredients and technologies;
• product benefits and differentiators;
• understanding consumer needs and recommending the right products;
• sales support materials for the teams.

How it works

Sessions take place in store or online, depending on the partner's network and the number of participants. For retail and pharmacy partners we prepare tailored sessions: a pharmacy team asks different questions from a beauty store team, and a dermocosmetic product is explained differently from a bath accessory. The materials stay with the teams after the session, as support for their everyday conversations with customers.

Part of integrated marketing

Training follows the same approach as our marketing campaigns: a shopper who has read about a product online should find a consultant in store who knows it. Our in-house marketing team and our commercial team work together, so that the campaign messages, the shelf materials and the training content tell the same story about the brand.

For our partners

By investing in education and sharing know-how, we help partners deliver a better customer experience and support stronger brand awareness, more relevant product recommendations and long-term commercial performance. Retail and pharmacy partners who would like a session for their teams can reach us through the contact page, in the retail collaboration section, mentioning the brands and the format they prefer.